Rapala Fishing Lures came around the industry back before there ever really was an industry. In 1936, anglers began seeing more and more of these fishy looking lures, and the movement quickly took over. Lauri Rapala, avid fisherman and founder of Rapala Fishing Lures started hand carving these lures using balsa wood and cork that he found in his home land of Finland. Because he was such an avid fishermen, he quickly began noticing patterns with fish wherein they would move to a distressed or dying baitfish and start biting aggressively. He took this and started building lures to mimic the action of these baitfish as they were thrashing and moving about in the water, which was the original minnow replica Rapala fishing lure.
In Finland during Lauri's time, anglers were actively competing in daily fishing competitions, so he knew that he had just found himself an advantage. He knew that other anglers had never seen a lure like this, let alone the fish. Originally starting with the materials he had readily available, his initial tests didn't turn out quite as he had hoped. Because of this he wound up wrapping part of the lure with a thin aluminum foil that you can buy just about anywhere, and used some film negative paper to completely waterproof the wood and cork. This helped to add to the bouyancy of the lure, and gave him results that he could have never imagine. This became the first of the Rapala tournament fishing lures.
There have been a lot of productions since that first lure put Lauri Rapala on the map. Once he shared his findings with other anglers, the idea took off like a rocket ship. He ended up having to hire more people to fulfill the demand placed on him, while ensuring that each and every lure still had the attention and quality to the details that his original tournament winning lure held. From 1936 onto the mid 1960's, this was the only lure that Lauri ever produced. He started introducing other lineups in the mid 60's on into the late 1980's when he started releasing more crankbait style fishing lures.
The newer Rapala fishing lures are coming out quicker than anglers can get them in their box and test them, and this is a very good thing for Rapala, because the quality has never disappeared. From the early 1990's onto the present day, they have began manufacturing tools and other fishing products for anglers to enjoy, and have began catering to niches such as saltwater fishing and ice fishing. The lineup of Rapala ice fishing lures has become amazing, with the baits being in freezing water and still able to maintain their lifelike appeal. Rapala fishing lures
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